Meet our talented professionals
Our team
Elle Watts
Elle is the founder of Blue Awning Capital, LLC. She has 10 years of experience within consulting and research, carving a niche in the corporate investment and financial partnership space. With a strong background in strategic planning, market research, and data analytics, Elle has supported some of the largest private equity firms, management consultancies, agencies, and hedge funds across numerous market strategies, product research, and acquisitions.
Elle graduated from Brigham Young University with a BS in Psychology and Minors in Business Management and Spanish.
President & Chief Executive Officer
Gabriel Watts
Gabriel is a visionary growth leader with over 10 years of experience in driving business expansion and transformation across various industries. Gabriel excels at identifying and capitalizing on new market opportunities and spearheading initiatives that have consistently led to double-digit revenue growth and significant market share expansion. Previously, Gabriel managed key leadership relationships across several Fortune 500 companies, where he led successful market entry strategies and product launches that resulted in substantial growth.
Gabriel holds a BA in Business Management from the University of North Texas.
Senior Growth Officer
Our Story
We started as a small sibling-duo investment firm with a mission to empower local businesses through strategic financial support and personalized advisory services. Our commitment to integrity, innovation, and community-focused investments has driven our firm and our partners growth and success. Today, we proudly continue to help businesses thrive while staying true to our roots and values.